Prime Video, Sony, JioStar, Zee and NDTV Chiefs on How Connected TV Is Reshaping Indian Storytelling

FashionWire newsroom brief · 2h ago · 1 min read · via variety.com

Connected TV is changing what Indian media companies make, not just where audiences watch it, with Prime Video now developing shows around whether audiences will watch them together, executives said at the FICCI-Frames conference in Mumbai. Streaming began as a largely solo exper

Connected TV is changing what Indian media companies make, not just where audiences watch it, with Prime Video now developing shows around whether audiences will watch them together, executives said at the FICCI-Frames conference in Mumbai. Streaming began as a largely solo exper This story matters for Culture, Style & Media readers tracking culture. Reported by variety.com. Read the full original at the source link below.

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