JioStar’s Kevin Vaz Urges Indian Government to Restore BARC TV Audience Ratings as Media Sector Hits $28.9 Billion
Leading Indian streamer JioStar’s Kevin Vaz has called on India’s government to immediately restore BARC audience ratings, using the inaugural address at the FICCI-Frames conference to warn that the data gap is leaving broadcasters, advertisers and agencies without dependable num
Leading Indian streamer JioStar’s Kevin Vaz has called on India’s government to immediately restore BARC audience ratings, using the inaugural address at the FICCI-Frames conference to warn that the data gap is leaving broadcasters, advertisers and agencies without dependable num This story matters for Culture, Style & Media readers tracking culture. Reported by variety.com. Read the full original at the source link below.
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