Banijay Entertainment’s Scripted Secret: Find the Talent, Then Back the Ideas
With 170 labels across 25 territories, Banijay Entertainment has plenty of scale. But at Iberseries & Platino Industria, Steve Matthews, head of scripted, creative, made clear that the company’s global strategy doesn’t begin with scale, platforms or market trends. It begins with
Banijay Entertainment's approach to scripted content is refreshingly talent-centric, prioritizing the discovery of emerging writers and creators over market trends and platform demands. By focusing on finding and nurturing new talent, the company is able to uncover unique voices and ideas that might not have been developed otherwise. This strategy allows Banijay to stay ahead of the curve and produce content that resonates with audiences.
With 170 labels across 25 territories, Banijay Entertainment has the infrastructure to support and distribute content globally. However, by emphasizing talent over scale, the company is able to maintain a competitive edge in a crowded market. This approach also speaks to the evolving nature of the media landscape, where audiences are increasingly seeking authentic and diverse storytelling. By backing innovative ideas and talent, Banijay is well-positioned to capitalize on the growing demand for high-quality, engaging content.
As the media industry continues to shift and adapt, it's worth watching how Banijay Entertainment's talent-centric approach pays off. Will the company's focus on emerging talent and unique ideas lead to breakout hits and critical acclaim? How will Banijay balance its global reach with a commitment to nurturing local talent and storytelling traditions? As the company continues to grow and evolve, its scripted content strategy will be one to watch, particularly in the context of the ongoing streaming wars and the increasing importance of diverse, high-quality content.
Originally reported by variety.com. FashionWire adds analysis for culture, style & media readers.